Successful client case: how a creative event brought the Municipality of The Hague's strategy to life
A large-scale event where strategy, creativity and team spirit come together
Municipality of The Hague was looking for a way not only to communicate its strategic pillars, but to make them genuinely resonate with employees. In collaboration with Grote Kerk Den Haag and TotaalBeleving, a creative event was organised with experience at its heart. The result: a powerful translation of strategy into connection.
The challenge: making strategy tangible
For many organisations, translating strategic themes into everyday working practice is a challenge. Especially with larger groups of employees, it is important to involve everyone actively.
The objectives of this event were to:
- make strategic pillars understandable and concrete
- actively involve employees in the content
- create connection within a larger group
- leave a lasting impression
The approach: creativity as a connecting force
Instead of a traditional meeting, an interactive and creative approach was chosen. By inviting employees to work with the strategy themselves, the event created a sense of ownership and engagement.
Music as a powerful tool
One of the highlights was creating an original song together:
“Gemeente Den Haag, daar kom ik graag”
A group of around 20 employees performed the song live for the entire group. This created:
- energy and enthusiasm in the room
- a strong shared experience
- a creative translation of strategic themes
An art project with impact
Alongside the music, participants worked on an art project under the guidance of Lucienne, known from Op zoek naar Rembrandt.
The assignment: translate the strategic pillars into visual art.
This resulted in:
- four life-size paintings
- a visual translation of the strategy
- a tangible final result that stays with people
The setting in the Grote Kerk added even more impact and experience.
Why this event worked
This event shows how important it is to involve employees actively in strategic and substantive themes.
Success factors included:
- interactive and creative working methods
- a combination of content and experience
- a strong venue with character
- a focus on collaboration within a large group
Combining these elements created an event that not only inspired, but also made a real impact.
The result: connection and lasting impact
The event increased engagement with the strategy and strengthened connections between employees. Creating something together helped anchor the content in a natural way.
What the client said
Kristel Vrolijk
“TotaalBeleving organised two fantastic workshops for us to translate our strategies in a creative way. Four life-size paintings and an original song written with the help of a singer-songwriter. We will definitely be coming back to them again.”
FAQ
What types of organisations are events like this suitable for?
Organisations that want to combine strategy, team development and connection, especially with larger groups.
Does a creative approach work for serious topics too?
Absolutely. Creativity helps make complex themes understandable and accessible.
Can events like this be scaled up?
Yes. Concepts like these work very well for medium-sized and large groups.
What makes a client-case event successful?
Interaction, experience and a clear connection with the organisation's objectives.
Bringing strategy to life with impact
This client case shows how a well-organised event can turn strategy into experience and connection. Combining creativity, collaboration and a strong venue creates an experience that stays with people.
Would you like to get your organisation moving in an inspiring way too?
A tailor-made event can be the key to success.
